Project Description
TikTok and Reels Workshop at Hirsch’s Homestore Ballito
On 10 November 2022, Sunil Sewpersadh delivered an exciting talk at Hirsch’s Homestore in Ballito—the very first event at the store since the lockdowns. The occasion was extra special as it also marked the launch of Hirsch’s Start-up Celebration, an initiative to support small businesses and entrepreneurs. Sunil’s presentation focused on TikTok and Instagram Reels, breaking down why short-form video is one of the most powerful tools in today’s digital landscape.
In his signature engaging style, Sunil reminded attendees that TikTok success doesn’t require dirty dancing, pole dancing, or twerking. Instead, it’s about authenticity, creativity, and leveraging trends in smart ways to reach wider audiences. The workshop gave entrepreneurs and business owners the confidence to explore TikTok and Reels as marketing channels, offering practical tips to grow visibility without compromising professionalism. Hirsch’s Ballito set the stage for innovation and entrepreneurship, welcoming the community back with a session full of energy, learning, and inspiration.
Keynote Speaker Sunil Sewpersadh
Sunil Sewpersadh, an award-winning Certified Digital Marketing Practitioner with over 20 years of experience, is a leading specialist in design, development, UX, mobile, online advertising, social media, search marketing, and online reputation management. He has worked and guided global brands such as TopGear, Orlando Pirates, Red Bull Racing, Dakar, and Roland Garros, helping them craft digital strategies that cut through the noise and connect with audiences. Accredited by the Digital Marketing Institute (DMI) and endorsed by OMD EMEA, Sunil combines international expertise with local insight to empower businesses to reduce costs, increase conversions, and maximize online growth.