Project Description
TikTok and Reels Talk at Samsung Store Gateway Umhlanga
On 20 February 2024, Sunil Sewpersadh delivered a powerful session at the Samsung Store in Gateway Mall, Umhlanga, focusing on why TikTok and Instagram Reels matter in today’s digital world. The talk explored how short-form video is shaping consumer behavior and transforming how businesses engage with audiences. Attendees learned how these platforms drive visibility, spark conversations, and offer creative opportunities for brands to stand out in a crowded marketplace.
By unpacking trends, algorithms, and practical content ideas, Sunil showed entrepreneurs and professionals how to use TikTok and Reels to boost engagement and reach. The session highlighted the importance of adapting to changing digital habits and offered clear strategies to harness the power of video content. Samsung Gateway once again provided a platform for learning and innovation, equipping the community with tools to thrive in the evolving social media landscape.
Keynote Speaker Sunil Sewpersadh
Sunil Sewpersadh, an award-winning Certified Digital Marketing Practitioner with over 20 years of experience, is a leading specialist in design, development, UX, mobile, online advertising, social media, search marketing, and online reputation management. He has worked and guided global brands such as TopGear, Orlando Pirates, Red Bull Racing, Dakar, and Roland Garros, helping them craft digital strategies that cut through the noise and connect with audiences. Accredited by the Digital Marketing Institute (DMI) and endorsed by OMD EMEA, Sunil combines international expertise with local insight to empower businesses to reduce costs, increase conversions, and maximize online growth.