Project Description
Empowering Entrepreneurs for Global Trade Through Digital Marketing
I recently had the privilege of training a dynamic group of sponsored entrepreneurs as part of the Global Export Accelerator Programme (GEAP), hosted by Shan Cade Consulting at the Pietermaritzburg Chamber of Commerce. This impactful programme is supported by the German Government and is designed to equip South African businesses with the necessary tools and knowledge to access international markets. My session focused on modern digital marketing techniques, helping participants understand the importance of building a strong online presence to prepare for export and global trade.
The entrepreneurs were introduced to strategic digital marketing concepts including website optimization, social media for international branding, and email marketing to attract and retain global customers. We explored how to position their businesses for cross-border e-commerce and use AI-driven tools to scale efficiently. The energy in the room was inspiring, with attendees actively engaging and eager to apply these methods to their businesses. This workshop demonstrated how digital transformation plays a key role in unlocking export potential for South African SMEs.
